1.1 What is a cookie?
A cookie is a small data file that websites store on your computer, smartphone or other electronic device. Cookies can, among other things, be used to collect information about what website pages you visit and which website features you use. A cookie is a passive file and cannot collect information from your computer or spread computer viruses or other harmful programs.
1.2 Which cookies do we use
We use the following types of cookies and similar technologies:
- Strictly necessary cookies. These are cookies that are required for the operation of our websites or apps. They include, for example, cookies that enable you to log into secure areas of our website.
- Analytics cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our websites and apps when they are using them. This helps us to improve the way our website and app work, for example, by ensuring that users are finding what they are looking for easily. We use Google Analytics and Facebook Pixel to analyse the use of our website. Our analytics service providers generate statistical and other information about website use by means of cookies (see below).
- Functionality cookies. These are used to recognise you when you return to our website or app and to personalise our content for you, for example, by remembering your preferences.
Advertising cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website or app and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.
We use following third party cookies:
- Google Analytics: Our websites use Google Analytics, which is a web analytics service provided by the third party provider Google, LLC (“Google”). Google Analytics is used for the purpose of evaluating your use of our websites, compiling reports on website activity and other services relating to website activity and internet usage. The information generated by the cookie about your use of our websites is usually transmitted to and stored by Google on servers in the United States. This transfer is covered by Google’s Privacy Shield certification and a separate data processing agreement that we have concluded with Google. On our websites we have also activated the IP anonymisation tool “gat._anonymizeIp();” provided by Google to help protect your privacy. This means that your IP address will automatically be shortened after it is collected so it can no longer be connected to you (see https://support.google.com/analytics/answer/2763052). For more information see https://support.google.com/analytics/answer/6004245?hl=de&ref_topic=2919631 (information on Google Analytics and data privacy).
- DoubleClick Floodlight: The use of DoubleClick Floodlight cookies on our website enables us to understand if you complete certain actions on our website after you have seen or clicked through one of our display/ video advertisements served on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you. More detailed information can be found under following link: https://support.google.com/ds/answer/2839090?hl=en
- Google Analytics Remarketing: Our websites further use the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This function enables the target groups created with Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that were adapted to you depending on your previous usage and surfing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC). Once you give your permission, Google will link your web and app browsing history to your Google Account for that purpose. This way, the same personalized advertising messages can be delivered to every device you sign in to with your Google Account. To support this feature, Google Analytics collects Google authenticated user IDs that are temporarily linked to our Google Analytics data to define and create cross-device ad targeting. You can permanently object to cross-device remarketing/targeting by disabling personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/.The summary of the data collected in your Google Account is based solely on your consent, which you can submit or revoke to Google (Art. 6 par. 1 lit. a GDPR). For data collection operations that are not merged into your Google Account (for example, because you do not have a Google Account or have opposed the merge), the collection of data is based on Article 6(1) (f) the GDPR. The legitimate interest arises from the fact that we have an interest in anonymous analysis of our website visitors for advertising purposes. Further information and the data protection regulations can be found in Google’s data protection declaration at: https://www.google.com/policies/technologies/ads/.
- Facebook Pixel: We additionally use on our websites “Custom Audience pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our websites. With its help, we can keep track of what users do after they see or click on a Facebook advertisement. This enables us to monitor the effectiveness of Facebook ads for purposes of statistics and market research. Data collected in this way is anonymous to us, which means we cannot see the personal data of individual users. However, this data is saved and processed by Facebook. Facebook can connect this data with your Facebook account and use it for its own advertising purposes, in accordance with Facebook’s Data Policy which can be found at https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and outside of Facebook. A cookie can also be saved on your device for these purposes. Please click here if you would like to withdraw your consent https://www.facebook.com/settings/?tab=ads#_=_
1.3 Do the cookies on this website store my personal information?
1.4 Blocking and deleting cookies
More information about cookies, including how to block them or delete them can be found in the respective handbook of your browser you use or at www.aboutcookies.org. In the alternative, you can opt out of cookies here: http://www.youronlinechoices.com/
This Policy will be updated on a regular basis and when necessary due to changes in applicable law. This Policy will always include information on the effective date of the most recent version. To the extent, the changes of this Policy are regarded as material and significant, you will be expressly informed hereof.
If you are unsure or worried about anything to do with cookies, please contact our Customer Service Team by sending an e-mail to firstname.lastname@example.org.
Effective date of the recent update of this Policy and owner:
26 October 2018 / Legal Department